Jeffree Star Cosmetics
Model: Demi, Alyson, Jaiona, Abigayle, Fiona & more
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Makeup Artist: Cassandra Moon
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DP: John David Collier
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Model: Demi, Alyson, Jaiona, Abigayle, Fiona & more | Makeup Artist: Cassandra Moon | DP: John David Collier |
Brow & Lip Campaign
This full-day production included photo and video to unveil both new brow and lip product launches for Jeffree Star Cosmetics. The campaign featured a mix of before-and-afters, arm swatches, close-up lip details, and full beauty looks to support a bold, product-focused visual rollout.
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We delivered 61 final edited images, including clean before-and-after transformations, arm swatches, product close-ups, and beauty portraits. Assets were created for web, social, and owned print channels to ensure consistency across all brand’s platforms.
Lighting was crafted to enhance skin texture, pigment payoff, and product detail to ensure each asset translated powerfully across digital and print.
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Alongside stills, our team captured and edited 3 campaign videos, each optimized for the social campaign rollout. The footage focused on product application, payoff, and visual storytelling to support the launch with engaging, high-impact motion content.
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All retouching and editing was handled in-house with a two-week turnaround. The client had minimal revisions, a reflection of our efficient post-production process and alignment with the brand’s aesthetic.