Pravana HydraGloss
Model: Kimberly Nieves, Alena Pokoptseva, Kyrah Me'Lena Venegas, Kenz Lawrén
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Makeup Artist: Sparkle Tafao
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Creative Director: Jamie Isaia
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Stylist: Sarah Nearis
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Hair Artist: George Blanco, Tim Bo Mack
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DP: Tim & Co Creatives
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Model: Kimberly Nieves, Alena Pokoptseva, Kyrah Me'Lena Venegas, Kenz Lawrén | Makeup Artist: Sparkle Tafao | Creative Director: Jamie Isaia | Stylist: Sarah Nearis | Hair Artist: George Blanco, Tim Bo Mack | DP: Tim & Co Creatives |
Radiance & Hydration
For the launch of Pravana’s HydraGloss Warm Shades, we crafted a two-day campaign that highlighted the vibrancy and hydration of the hair. The location shoot embraced natural sunlight and a water backdrop to emphasize warmth and moisture, while the studio session focused on the rich color and movement of the hair.
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We delivered 40 final, retouched images that showcased the warmth, shine, and dimension of the hair. Each shot was carefully refined to enhance the hair’s vibrancy while maintaining a natural, glossy finish.
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The campaign video, created in collaboration with Tim & Co Creatives, was featured on web and social to bring the HydraGloss story to life. The visuals captured the fluidity and richness of the warm shades, complementing the still imagery for a cohesive campaign.
